After nearly three decades as a go-to for Indonesian families when it comes to home improvement needs, ACE Hardware is making a big change. As of December 31, 2024, ACE Hardware Indonesia will no longer operate under its familiar name. But don't worry, this is not the end of your trusted home goods retailer. It’s a transformation into something fresh and exciting: PT Aspirasi Hidup Indonesia Tbk (AHI).
Let’s dive into why this is happening, what it means for you, and what to expect in the coming years!
Why is ACE Hardware Leaving Indonesia?
After 29 years of partnership with ACE Hardware International, PT ACE Hardware Indonesia has chosen not to renew its licensing agreement. This means that by the end of 2024, the ACE Hardware brand will officially say goodbye to Indonesia. However, this is not the end — rather the beginning of a new chapter as the company rebrands itself as PT Aspirasi Hidup Indonesia Tbk (AHI)
The decision to rebrand aligns with the company’s goal of keeping up with evolving consumer trends and becoming more attuned to what Indonesians want from their home and lifestyle products. While ACE Hardware has long been known for its home improvement solutions, the company’s shift toward AHI reflects a desire to cater more broadly to modern lifestyles in Indonesia.
What to Expect from PT Aspirasi Hidup Indonesia?
Although the name will change, the core values and mission remain the same. AHI will continue to offer a wide range of home improvement products but with a broader focus on lifestyle solutions that inspire better living. The new brand will reflect the company’s commitment to quality and innovation, making sure customers still receive the top-notch service they’ve come to expect
In fact, AHI is preparing to launch its new brand identity in early 2025, signaling a fresh start while staying true to its roots. With this shift, the company aims to continue leading the market by offering products that fit seamlessly into the lives of Indonesian consumers
Strong Financial Performance in 2024
Despite these big changes, the company’s financial performance remains strong. During the first half of 2024, AHI reported a 21% increase in net profit, reaching IDR 366 billion. Additionally, total revenue grew by 14%, hitting IDR 4.1 trillion. These impressive numbers show that even with rebranding on the horizon, AHI is financially stable and ready for future growth.
What This Means for You
ACE Hardware may be bidding farewell, but PT Aspirasi Hidup Indonesia is stepping in to offer you even more. Expect a broader product range, more stores, and a brand-new approach to inspiring your everyday life. The future is bright, and this transformation signals exciting opportunities for the company and you as a customer.
Whether you're looking for home improvement solutions or products that enhance your lifestyle, AHI’s new identity will remain your go-to. As they roll out new offerings in 2025, there’s never been a better time to see what this transformation will bring.
An Exciting New Chapter for ACE
The rebranding of ACE Hardware to PT Aspirasi Hidup Indonesia is a bold move designed to keep the company at the forefront of Indonesia’s retail market. With expansion plans, innovative products, and a focus on serving the needs of modern Indonesians, AHI is ready to inspire and elevate your home and lifestyle.
So, while we say goodbye to ACE Hardware, we also welcome an exciting new era of shopping experiences tailored to your needs. Stay tuned for the launch of AHI’s new brand in 2025 and it promises to be the next big thing in home and lifestyle solutions!